United by Thread is the story of a vision born from love, resilience, and creativity. Founded in 2020 at the height of the COVID-19 pandemic, our journey began in the cozy confines of a London studio apartment, where a couple of over 10 years—him and her—turned their passion for design and craftsmanship into a small personalisation and embroidery studio. What started as a way to create meaningful, personalized pieces during uncertain times soon blossomed into something far greater: a brand that celebrates individuality, quality, and artistry.

Over the years, we’ve proudly brought most of our manufacturing to the UK, a move that embodies our commitment to sustainability, craftsmanship, and supporting local industry. This evolution gave rise to United by Thread, a unisex British label that redefines premium essentials through masterful embroidery. From timeless hoodies to thoughtful accessories, every piece in our collection is designed with care and embroidered with precision, making each item a wearable work of art.

Today, our roots may trace back to London, but our heart now beats in Brighton, where our flagship store and studio are located. It’s here that creativity thrives, and day-to-day operations take place, all under one roof. United by Thread is more than a brand—it’s a community united by craftsmanship, style, and a shared love for thoughtful design. Welcome to our world.